Design Journal

The Price of 'Fashion'

Your shirt should not cost the same as a glass of martini. If you are not paying a fair price for the shirt you are wearing in dollars, someone else is paying the price for you, with something much...

The Hidden Life of Colors

In nature, the colorful plumage of birds serves to attract a mate, just as floral color is an important factor in long-distance recognition and attraction of pollinators. Alternatively, bright hue...

The Conundrum of Dressing Well

Clothes communicate values, attitudes, identity and attributes that a person seeks to project to the world. Style can therefore be seen as a form of communication, notifying others immediately wit...

The Hand-Loomed Fabric

At Dushyant Asthana, we always strive to create designs that are not only timeless, but also a reflection of our value system.  Since our inception, we have maintained focus on using quality materi...